MScom Lac Leman Communications Forum : Strategies for Corporate Communications
MScom / Lac Leman Co0mmunications Forum 2010
le 6 mai 2010 de 10h à 18h
au Musée Olympique à Lausanne
« Navigating the Social Media Jungle : Strategies for Corporate Communications »
10h30 : Keynote
« Digital strategies for powerfvul coporate communications » par Prof Paul Argenti, Tuck School of Business at Dartmouth College, USA
11h30-12h30 : Breaking-out sessions
« IBM : Internal communication 2.0, adoption of social media behind the firewall », Susanne Marty, Manager Marketing & Communications
« Google : Open collaboration in the cloud Google’s way of stakeholder engaement, Matthias Graf, Head of Product and Engineering Communication EMEA, Google
« Médecins sans frontières : Haïti communication in the shadow of disaster, Nina Primitera, Online Strategist and Sian Bowen, International Editor MSF
« IOC : Social media – Vancouver Winter Olympics and 1st Summer Young Olympic Games Singapore 2010, Alex Huot, Head of Social Meida, International Olympic Committee Switzerland
12h30- 13h30 : Networking lunch
13h30-14h15 : Keynote
« Internet governance : Can organizations defend their reputation on the web 2.0 ? « , Prof Bertil Cottier, Dean, Faculty of Communication Sciences, Università della Svizzera Italiana
14h14- 15h30 : Best-practice forum with afternoon coffee
15h30-16h : Keynote
« The World Economic Forum : What we learned from social media », Andrian Monck, Managing Director, Head of Communications and Media, WEF
16h-16h45 : Keynote
« Social Media » : Transforming business. ROI and the role of corporate communications », Andreina Mandelli, SDA Bocconi Management, School and Università della Svizzera Italiana
Prix d’inscription : 450.-
